Greener Journeys launches initiative in a bid to take a billion car journeys off our roads
A three-year campaign has launched today to shift a billion car journeys to buses by the year 2014.
And while it might seem like a big ask for car-loving Britons, organisers of the campaign say this can be achieved if just one in 25 trips nationwide is taken by bus instead of the car.
The campaign is the initiative of Greener Journeys, a coalition of bus companies, and to help make the vision a reality they will encourage drivers to get on board by giving away a million free bus trips.
“A recent survey found a fifth of motorists would be prepared to swap to public transport for reasons to do with the environment. Just one double-decker bus can take 75 cars off the road, considerably reducing emissions levels,” said Claire Haigh from Greener Journeys. Taking a billion journeys off our roads will save a massive 2 million tonnes of CO2. But it’s not just the environment that will benefit.
An experiment commissioned by Greener Journeys compared the stress levels of 30 commuters taking similar journeys by car and bus. It found subjects experienced 33% less stress when taking the bus compared to when driving their car. “The improvement in the comfort of modern buses might be a reason the bus is less stressful when compared to congestion, traffic jams and the cost and difficulties of finding parking,” Ms Haigh said.
For more information, or to enter to win free bus tickets, visit www.greenerjourneys.com